Mbali Tshabalala

Efficiently handling and interpreting large volumes of Excel data, utilizing advanced functions and analysis tools.
Creating professional and visually captivating presentations for stakeholders like Delta Airlines and Mondelez using PowerPoint, Canva, and Adobe Illustrator.
Demonstrating expertise in qualitative and quantitative research methodologies and data analysis techniques using scientific clustering analysis to understand how granular-level trends ladder up and are connected to high-level, strategic Growth Drivers.
Engaging with product innovation, new technologies, and understanding consumer attitudes and behavior.
Crafting concise and informative reports akin to the CEA report for Gate Group, effectively summarizing analysis findings.
Identifying and emphasizing compelling insights that address key business questions and objectives for companies like 1440 Foods.
Using proprietary tools such as Pipeline Management and Trendscope, to assign Trend Prediction Value (TPV) to thousands of topics within categories enabling objective ranking based on consumer conversation patterns.

Crafted compelling and persuasive content across multiple platforms, such as websites and blogs, to captivate and retain target audiences.
Implemented SEO best practices to maximize content visibility and organic traffic to the company's platforms.
Ensured consistency in brand voice and messaging across all content channels, aligning with the brand's values and positioning in the performance marketing space.
Analyzed content performance metrics, including engagement rates, click-through rates, and conversion metrics, leveraging data insights to optimize content strategy and enhance campaign effectiveness.