Lia Trovelli

Responsible for digital communication, marketing and contents strategies, balancing branding and business priorities, with a DIGITAL FIRST approach. Spearheaded development and implementation of media mix and media buying efforts for full funnel amplification of the Brand including traditional print ads, social media marketing post, television ads and direct email (ATL, BTL, TTL campaigns). Definition of the editorial and marketing calendar to support collection, new product launches and brand key moments. Brand proposition positioning, identifying narrative and storytelling to support Brand awareness and Business objectives. Partner with diverse internal cross-functional teams and external groups — including art directors, Brand Creative Director, designers, photographers and agencies — to orchestrate full creative production process in line with budgeting and deadline specification to produce concepts and ensure alignment with brand DNA and vision including digital activation for print, OOH and online advertising campaigns (Programmatic marketplaces and direct). Drive design and deployment of customer experience and CRM tools. Direct experience activations for events, trade marketing,streaming live runway shows and pop-ups. Responsible for global social media channels from strategy definition to goal setting, audience targeting and community development and interaction. Digital PR, including KOL, celebrities and influencers partnership.

Coordinating global digital communications planning and strategy, including corporate website, brand contents and influencer marketing. Defining and executing digital marketing, PR and integrated communication strategies. Liaising with internal and external teams - including technical, marketing and creative - to ensure timely releases, allocated budgets, proper layouts and content to support calendar drops. Steered concept and development of eCommerce communication strategies, including master plans, email marketing and advertising campaigns, consistently transforming content to conversions. Social media strategy to support communication blasts in response to viral activities.

Directed marketing strategy development and oversaw integrated contents communication planning. Researched and implemented social media networks, viral activities and digital marketing strategies for supporting communication blasts. Headed launch of eCommerce program in April 2012 encompassing development of new brand image from web sites to social digital marketing strategy. Consistently ensured all initiatives were delivered within timeline and according to budgeting parameters.

Managed all aspects of multiple highly complex web and digital marketing projects. Coordinated live web streaming of events and fashion shows. Orchestrated full life cycle of two eCommerce website launches: D&G in 2009, and Dolce & Gabbana in 2011, including planning and coordination of marketing strategy, creative layout and media. Skillfully administered license agreements and launch programs for: Fragrances, Jewels, Time, Eyewear and Make-Up.