Marketing is a huge hub with many different career paths. The career options can be as specific as: email marketing, social media marketing, advertising, brand management, content marketing & copywriting, product marketing, growth marketing, PR, communications and more.  

If you’re interested in a career in marketing, you might be overwhelmed with the options or unsure of how they’re different. In order to figure out where you fit best, you might start by learning about what each type of professional is responsible for in their day to day duties. 

Hammam Nimrawi works in user acquisition which means he’s responsible for attracting users to the platform. His job is to test and analyze the best approaches to attracting new users to games and to figure out the best strategies to keeping users on the platform and stand out against their competition. In this session we’ll discuss: 

✅ What is user acquisition? 

✅ Skills you need to be successful

✅ What are the career paths 

✅ What does the day-to-day of a UA manager look like 

✅ How to optimize your UA strategies 101 

**About Hammam Nimrawi: 
**

Hammam is a User Acquisition and Ad Monetization Specialist at Tamatem Games! Tamatem is the leading mobile games publisher in the MENA Market. Hammam holds a degree in Mechanical Engineering from the University of Jordan but decided to pursue a career in UA and continue his passion for Digital Marketing. 
Hammam will be touching on the ways in which to best optimize your user acquisition strategies to retain the highest number of users in the mobile games industry as well as starting a marketing career after graduation!

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Careers in Marketing: Skills, Career Paths and Function

Marketing is a huge hub with many different career paths. The career options can be as specific as: email marketing, social media marketing, advertising, brand management, content marketing & copywriting, product marketing, growth marketing, PR, communications and more.

If you’re interested in a career in marketing, you might be overwhelmed with the options or unsure of how they’re different. In order to figure out where you fit best, you might start by learning about what each type of professional is responsible for in their day to day duties.

Hammam Nimrawi works in user acquisition which means he’s responsible for attracting users to the platform. His job is to test and analyze the best approaches to attracting new users to games and to figure out the best strategies to keeping users on the platform and stand out against their competition. In this session we’ll discuss:

✅ What is user acquisition?

✅ Skills you need to be successful

✅ What are the career paths

✅ What does the day-to-day of a UA manager look like

✅ How to optimize your UA strategies 101

**About Hammam Nimrawi:

Hammam is a User Acquisition and Ad Monetization Specialist at Tamatem Games! Tamatem is the leading mobile games publisher in the MENA Market. Hammam holds a degree in Mechanical Engineering from the University of Jordan but decided to pursue a career in UA and continue his passion for Digital Marketing. Hammam will be touching on the ways in which to best optimize your user acquisition strategies to retain the highest number of users in the mobile games industry as well as starting a marketing career after graduation!

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