Food & Beverage Digital Marketing
Digital Marketing is about increasing your brand awareness to increase sales and user acquisition and building relationships and emotional connection with your customers to enhance loyalty.
What makes Digital Marketing in the F&B industry unique, is that their campaigns target a very diverse audience, unlike other industries where you target a certain demographic or interests, and the content should be more visually appealing.
Our expert for this session is Peter Kozman, Digital Marketing Manager at Starbucks. Some of the topics that will be discussed:
- Digital Marketing in F&B vs. other industries
- How to start a career in Digital Marketing
- Essential skills for Digital Marketers and what their typical day looks like
- Trends in the industry
- Any questions you may have
More about Peter:
Prior to joining Starbucks, Peter was a Digital Marketing Manager at KFC where he led their Digital Marketing strategy and managed 9 E-Commerce platforms across MENA. Peter is very data-driven and is passionate about innovation and food.
Click "Register" to secure your slot. When the webinar launches, that same button will say "Join with Zoom." Click to join the event.
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