Careers in Marketing: Paid Media vs. Partnerships
Marketing is one of the primary components of commerce and business management. It can be defined as the promotion of services and products to reach targeted audiences and expand the user/customer base by many different strategies and approaches.
In this session, we will dive deeper into two different marketing strategies: Paid Marketing and Partnerships. While both roles aim to acquire new customers and increase brand awareness, their responsibilities differ in terms of tasks, priorities, audience, and goals.
Ashwani and Angelina will explain their responsibilities and the skills necessary to succeed in their respective roles and share their insights on:
- Starting a career in Paid Media Marketing and Partnerships and the roles, opportunities, and future trends in the marketing industry
- The similarities and differences between the two roles
- Choosing the right career path for you and advice for getting into the job market
- What recruiters look for
- Any questions you may have about both roles
Angelina brings 8+ years of experience in programmatic advertising. She started her career in advertising tech for Brightroll and Yahoo, then moved agency-side working with companies like WPP & Group M. Currently, she’s client-side with PayPal. Her experiences have given her expertise in campaign management from multiple perspectives across the industry, as well as hands-on experience in varying working environments and cultures.
Ashwani (Ash) is currently a Senior Partnerships Manager at Pinterest. Before joining Pinterest, Ash was a Senior Partnerships Manager for Global Business at Booking.com and an Account Executive at InterContinental Hotels Group.
If any of these points resonate with you, prepare your questions for Ash and Angelina and join the conversation!
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How does Apple's latest battle with FB in regards to user data privacy impact a digital marketer's ability to reach her segmented audience directly?
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