Entrepreneurship in the Media & Entertainment Industry
Join us for a conversation with Shabnam Mogharabi, who has nearly 20 years of experience in media building startups and organizations with an emphasis on impact entertainment, digital content, development, production, social platforms, and journalism. She most recently served as CEO of SoulPancake, an inspiring, Emmy Award-winning entertainment company she co-founded with actor Rainn Wilson that creates daily positive, socially conscious videos about human connection. Under her leadership, SoulPancake amassed an online community of 10M fans and nearly 1B video views prior to its sale to film studio Participant Media.
Prior to SoulPancake, Shabnam was an award-winning journalist, magazine editor, and one of the youngest winners of the Jesse H. Neal Award (the Pulitzer Prize of B2B journalism). She is a New York Times bestselling author (SoulPancake: Chew on Life's Big Questions) and frequently speaks on the importance of joy and connection.
January 21st @ 18:00 GMT
When creating social impact film / media, do you find it best to design social impact campaigns after the media is produced or during the creation of the media?
It depends on the purpose of the campaign. It's best to create in all stages - If it's promotional then you want to have a few pieces designed before production even begins. Then as you're creating, you can pull small clips to further entice your audience.
i neeeeed to rewatch this againnnn
before achieving anything, did you have periods of feeling that it became so hard to succeed and had no energy to continue? if yes, how did you keep going?
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