Chinwe Egbe

Reached over 30 million users across Africa through carefully created video content for international brands
Consulted on campaign and content direction to meet clients’ marketing objectives
Translated this direction into engaging and effective video content from script to production
Worked as part of a cross-functional team of producers, account managers, web developers, and digital strategists

Led Estee Lauder's 'By Kilian' Africa launch in Ghana and Nigeria
Led the rebrand and relaunch campaign of award-winning American ethical brand, Alaffia
Oversaw marketing and communications for the launch of the Mix Design Hub in Ghana
Managed all agency projects and coordinated internal and external resources for effective project execution
Managed communications, collaborations and partnerships with companies, influencers, and other vendor partners

Tripled Dominion Television's social media following and improved engagement by 75%
Supported the CMO in the relaunch of operations for the Dominion Television VOD platform
Developed and implemented strategic campaigns geared towards customer acquisition and retention
Developed brand messaging and user experience recommendations
Developed copy for business communication and marketing campaigns across channels

Researched, analysed and presented insights pertaining to investment initiatives between corporations and African nations
Aimed to increase international private sector participation in Africa's economy and drive growth in the region

Designed management frameworks for client companies
Conducted in-depth market research consulting
Proffered process improvement advisory solutions across various industries
Prepared business proposals