Assaad Albarty

Led product management for three LegalTech SaaS platforms—defined vision, prioritized backlogs, and delivered market-ready solutions with cross-functional teams.
Led ideation workshops and MVP definition for stalled and existing products—mapped user journeys, prioritized features, and aligned stakeholders for rapid relaunch.
Directed outsourced development—delivered Omana’a revamp in 2 months (100% feature completion) and revitalized Muhassin to 90% readiness in 4 months.
Conducted manual smoke, regression, A/B, and end-to-end tests to validate functionality and workflows.
Spearheaded digital transformation and CRM integration—aligned Vtiger CRM with WhatsApp API and call center, trained teams, and drove iterative feedback.
Tracked funnel metrics (calls→ demos→ trials→ conversions) and user activation via Google Analytics, Apollo, LinkedIn/X analytics, and Monday.com dashboards.
Increased trial-to-paid conversion by 20% and qualified leads by 30% through data-driven product enhancements and go-to-market execution.

Led digital transformation of operations and customer care, reducing resolution times by 20% and increasing satisfaction by 10%
Implemented unified customer experience platform (Team Inbox, Help Desk, WhatsApp Chatbot), reducing wait times by 25%
Designed and automated sales operations processes, implemented stock management system, and created performance dashboards
Increased customer service capacity by 15% through strategic process improvements and workflow optimization

Acted as Product Owner, Scrum Master, and project manager using Jira for backlog management and sprint coordination
Led development and launch of three critical mobile applications: Sales CROMS app, Merchant CashiPos, and CashiMobile apps
Supported cross-functional teams (finance, sales, operations, tech) and managed financial reconciliations and audit processes
Coordinated with product teams to ensure feature alignment and successful product delivery

Improved organizational processes, increasing B2B service efficiency by 15% through digital transformation initiatives
Led Office 365 migration and implemented productivity monitoring using TimeDoctor, enabling successful remote work transition
Managed music content distribution product line, boosting revenue share from streaming services by 20%
Implemented performance management systems and maintained high client satisfaction standards

Scaled outsourcing division from 5 to 17 team members, tripling B2B service revenue across multiple verticals
Developed SOPs and guidelines for new services including software development, accounting, HR, marketing, IT support, loss prevention, and quality assurance
Maintained top client satisfaction across 34 retail locations, receiving best feedback from major retail clients
Managed diverse product portfolio including security systems, business applications, and operational support tools